With the most devout snapping up multiple CDs to boost the prospects of their favourite singer, the single sold a record 1.62m copies in its first week. Each copy came with a code number enabling consumers to cast their votes online. The marketing brilliance did not end there: the public could only secure votes by buying a copy of the group's latest single, a Japanese and English track about the joys of summer. ![]() ![]() The group's 90 members appear in rotation depending on their popularity with the public. Oshima and 15 other performers earned enough votes among the 1.4 million cast to guarantee them a place in the lineup for the group's 27th single, to be released in August. Likening herself to a flower bud about to come into full bloom, she told her fans: "You have given me water and light. Even the normally staid broadsheets recognised that her election, with 108,000 votes – putting her well ahead of her closest rival – was a significant moment in J-pop history. Images of Oshima, who will lead the group for the next year, were plastered over the following day's newspapers and generated hours of analysis on daytime TV shows. Japan's broadcasters spent weeks trailing the vote, culminating in three hours of live coverage from the Nippon Budokan venue in Tokyo on Wednesday night. In a contest that has gripped Japan for weeks, Yuko Oshima – a relatively mature singer at the age of 23 – emerged as the most popular member of the band, whose sugar-coated refrains have rivalled their Korean counterparts for the affections of Asian pop fans. ![]() There was no place for greying, middle-aged men in dark suits - the candidates were dozens of teenagers and women in their early 20s, all vying for the title of president of the J-pop phenomenon AKB48. Watched by millions on TV, the victors took to a stage in central Tokyo to deliver tearful acceptance speeches, as analysts offered interpretations of the vote's wider meaning.īut this was not politics as usual. But this week, the country succumbed to an outbreak of election fever focused on what, for many, was by far the most pressing issue of the day. Political analysts have long warned that Japan has fallen prey to widespread popular discontent with the democratic process.
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